TRAININGS
Why Attend?
Fundamentals of Sales & Marketing

This course offers a comprehensive introduction to the essential principles and practices of sales and marketing. Designed for professionals looking to build a solid foundation in these critical business areas, the course covers key concepts, strategies, and tools necessary to effectively attract and retain customers, drive sales, and build strong brand recognition.

On-site 150000
Virtual 75000
EVENT DATE: 29/08/2024 - 30/08/2024
29/08/2024 - 30/08/2024
On-site 150000
Virtual 75000

Overview

The Fundamentals of Sales & Marketing course aims to provide participants with a thorough understanding of the sales and marketing landscape. The course combines theoretical knowledge with practical applications to help attendees develop the skills needed to succeed in today's competitive business environment.

Participants will explore:

  • Core principles of sales and marketing
  • Techniques for understanding and reaching target audiences
  • Strategies for effective customer engagement and relationship management
  • Methods for creating and executing successful marketing campaigns
  • Sales processes and techniques for closing deals
  • The role of digital marketing in modern business

Course Outline

Module 1: Introduction to Sales and Marketing

  • Overview of sales and marketing
  • Importance in business growth
  • Key concepts and terminology

Module 2: Understanding the Market and Customers

  • Market research techniques
  • Identifying target audiences
  • Customer segmentation

Module 3: Marketing Strategies and Planning

  • Developing marketing strategies
  • Creating a marketing plan
  • Integrated marketing communications

Module 4: Branding and Positioning

  • Building a strong brand
  • Positioning products and services
  • Differentiating from competitors

Module 5: Sales Techniques and Processes

  • The sales funnel and pipeline
  • Prospecting and lead generation
  • Effective sales presentations

Module 6: Customer Relationship Management (CRM)

  • Importance of CRM
  • Tools and techniques for CRM
  • Building and maintaining customer relationships

Module 7: Digital Marketing Essentials

  • Overview of digital marketing
  • Social media marketing
  • Search engine optimization (SEO) and content marketing

Module 8: Marketing Campaigns and Execution

  • Planning and executing campaigns
  • Measuring campaign effectiveness
  • Adjusting strategies based on results

Module 9: Sales Closing Techniques and Negotiation

  • Strategies for closing sales
  • Negotiation skills
  • Handling objections and rejections

Module 10: Case Studies and Practical Applications

  • Analyzing real-world sales and marketing scenarios
  • Group exercises and discussions
  • Applying learned techniques to case studies

Module 11: Final Assessment and Review

  • Course summary and key takeaways
  • Final assessment (quiz, project, or presentation)
  • Feedback and course evaluation

By completing this course, participants will gain a robust understanding of sales and marketing fundamentals, empowering them to drive business success through effective strategies and practices.

CAPACITY BUILDING FOR SENIOR EXECUTIVES
25 Jul 2024
26 Jul 2024
₦150,000.00
85 seats
₦75.00
virtual
25
Jul
Effective Planning & Scheduling (August Edition)
15 Aug 2024
16 Aug 2024
₦120,000.00
150 seats
₦60.00
virtual
15
Aug
Strategic Sales Management
29 Aug 2024
30 Aug 2024
₦120,000.00
75 seats
₦60.00
virtual
29
Aug
Fundamentals of Sales & Marketing
29 Aug 2024
30 Aug 2024
₦150,000.00
250 seats
₦75,000.00
virtual
29
Aug
Customer Engagement & Retention Strategies
19 Sep 2024
20 Sep 2024
₦120,000.00
95 seats
₦60,000.00
virtual
19
Sep
01 Jan 1970
01 Jan 1970
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₦0.00
virtual
01
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01 Jan 1970
01 Jan 1970
₦0.00
seats
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virtual
01
Jan
01 Jan 1970
01 Jan 1970
₦0.00
seats
₦0.00
virtual
01
Jan